Bills to unveil new 'Cold Front' helmet, uniform this week vs Patriots, check them out now

The Buffalo Bills will be the next NFL team to unveil their "Rivalries" uniform in Week 5.

The Bills (4-0) host the New England Patriots (2-2) for an AFC East clash on "Sunday Night Football" at Highmark Stadium.

During the offseason it was announced that AFC East teams would be among the first teams to debut these new looks. The Miami Dolphins showed theirs in Week 4 and it is Buffalo's turn this upcoming weekend.

For the Bills, it's called the "Cold Front" design.

That's a bit of a tease and players wore the new helmets and uniforms during practice this week during preparations for the Pats.

Check out the look the Bills will sport on Sunday right here:

Bills' 'Rivalries' uniforms

Closer look at the "Cold Front" Helmets#BillsMafiapic.twitter.com/xjREP4bHeI— Dom Tibbetts (@DomTibbettsTV) October 1, 2025

Bills' 'Rivalries' uniforms

Rivalries helmet in action. 🤩@Gatorade | #BillsMafiapic.twitter.com/SxPBGv5exS— Buffalo Bills (@BuffaloBills) October 1, 2025

Bills' 'Rivalries' uniforms

A live look at the #Bills Cold Front helmets.

Buffalo will wear 'em this Sunday against the Patriots. #BillsMafia@news10nbcpic.twitter.com/rpIoKkF0FH— Ian Mills (@IanMillsTV) October 1, 2025

Bills' 'Rivalries' uniforms

POV: You're getting our helmets Rivalries ready. 🤩@nfl | #BillsMafiapic.twitter.com/RMH2S6tNih— Buffalo Bills (@BuffaloBills) September 30, 2025

Bills' 'Rivalries' uniforms

SNF will feature the @BuffaloBills in their “Cold Front” Nike Rivalries uniforms ❄️

NEvsBUF– Sunday 8:20pm ET on NBC
Stream on @NFLPlus + Peacock pic.twitter.com/e610tkNr4v— NFL (@NFL) October 1, 2025

This article originally appeared on Bills Wire: Bills to wear 'Cold Front' helmet, uniform this week, check them out