Real Madrid secure multi-million sponsorship deal until 2031

Real Madrid has secured its main commercial asset for the long term. The Merengue club has renewed its sponsorship with Emirates until the 2030-2031 season, according to the portal 2Playbook.

The previous agreement was set to expire soon, but it has been extended for another five seasons. The new contract brings a significant increase in value: the club will receive around 74 million euros per year.

One of the major new features of this renewal is the inclusion of new spaces. Now, Emirates will also appear on the uniform of Real Madrid’s basketball team.

This adds to the brand’s traditional presence on the front of the men’s and women’s main football team shirts.

It is a strategy to unify the commercial image across all categories.

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