Top-selling NBA jerseys of 2025-26 season

Apr 14, 2026 - 18:00

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Top-selling NBA jerseys of 2025-26 season

The NBA regular season always brings big stats. Players score points, win games, and put up strong numbers. But jersey sales tell a different story. They show which players fans really like and support. Buying a jersey is a personal choice. Fans pick players they truly believe in.

For the 2025–26 season, the NBA shared its list of top-selling jerseys. The numbers come from NBA Store and Fanatics sales. This means it shows what fans actually spent money on. Some names on the list were expected. But there were also a few surprises. One big shock was Giannis Antetokounmpo missing the top 15 after ranking 11th last year.

There was also a change at the top. Stephen Curry returned to the No. 1 spot, even after missing many games. At the same time, Luka Doncic dropped from first to second. LeBron James also moved down the list.

Overall, the list includes a mix of legends, rising stars, and young players. It also shows how performance, injuries, and hype can affect what fans choose.

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15. LaMelo Ball – Charlotte Hornets

Charlotte Hornets guard LaMelo Ball (1) handles the ball against the New York Knicks during the second quarter at the Spectrum Center. Credit: Jim Dedmon-Imagn Images

LaMelo Ball is still very popular with fans. His flashy moves and confidence attract young audiences. Even when the team struggles, people keep buying his jersey. That shows how strong his personal brand is.

14. Cade Cunningham – Detroit Pistons

Detroit Pistons guard Cade Cunningham (2) shoots a jump shot defended by Charlotte Hornets forward Grant Williams (2) during the second half at Spectrum Center. Credit: Jim Dedmon-Imagn Images

Cade Cunningham appears on the list for the first time. This is a big moment in his career. Fans see him as the leader of Detroit’s rebuild. His improved play has helped boost his jersey sales.

13. Devin Booker – Phoenix Suns

Phoenix Suns guard Devin Booker (1) against the Golden State Warriors at Mortgage Matchup Center. Credit: Mark J. Rebilas-Imagn Images

Devin Booker moves up to No. 13 this season. He scored over 26 points per game. His scoring keeps him in the spotlight. He has now been in the top 15 for six straight years.

12. Tyrese Maxey – Philadelphia 76ers

Philadelphia 76ers guard Tyrese Maxey (0) reacts to his teams three pointer against the New Orleans Pelicans during the fourth quarter at Xfinity Mobile Arena. Credit: Bill Streicher-Imagn Images

Tyrese Maxey is becoming more popular each year. His speed and scoring make him exciting to watch. Fans enjoy his energy. His jersey sales show he is becoming a fan favorite quite fast.

11. Kevin Durant – Houston Rockets

Houston Rockets forward Kevin Durant (7) looks up in the second half against the San Antonio Spurs at Frost Bank Center. Credit: Daniel Dunn-Imagn Images

Kevin Durant moves up from last season. He climbs from No. 13 to No. 11. Fans still love him after so many years. His jersey sales prove his lasting impact.

10. Nikola Jokic – Denver Nuggets

Denver Nuggets center Nikola Jokic (15) complains to an official during a game against the Golden State Warriors in the third quarter at Chase Center. Credit: David Gonzales-Imagn Images

Nikola Jokic is one of the best players in the league. His playing style is unique but works well. His jersey sales are a bit lower than expected. Still, being in the top 10 shows strong fan respect.

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9. Cooper Flagg – Dallas Mavericks

Duke Blue Devils forward Cooper Flagg (2) during the second half against the Auburn Tigers at Cameron Indoor Stadium. The Blue Devils won 84-78. Credit: Rob Kinnan-Imagn Images

Cooper Flagg is the only rookie on the list. That makes his ranking special. He came into the league with huge hype. Fans supported him right away, which is rare for a first-year player.

8. Shai Gilgeous-Alexander – Oklahoma City Thunder

Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) reacts after a play against the Toronto Raptors during the second half at Paycom Center. Credit: Alonzo Adams-Imagn Images

Shai Gilgeous-Alexander won MVP but ranks eighth here. His game is smooth and effective. Fans respect his rise. Still, jersey sales show that performance and popularity don’t always match.

7. Jayson Tatum – Boston Celtics

Boston Celtics forward Jayson Tatum against the New York Knicks at Madison Square Garden. Mandatory Credit: Lucas Boland-Imagn Images

Jayson Tatum stays in the top 10 again. He is now one of the faces of the league. His team’s success helps his popularity. Boston also sells a lot of team merchandise.

6. Anthony Edwards – Minnesota Timberwolves

Minnesota Timberwolves guard Anthony Edwards reacts after the Timberwolves were called for a foul against the Golden State Warriors. Mandatory Credit: Cary Edmondson-Imagn Images

Anthony Edwards continues to rise as a star. His personality stands out. Fans enjoy his fearless playing style. His jersey sales show how fast he is growing in popularity.

5. LeBron James – Los Angeles Lakers

Los Angeles Lakers forward LeBron James (23) controls the ball against the Dallas Mavericks during the second half at American Airlines Center. Credit: Kevin Jairaj-Imagn Images

LeBron James drops to fifth this season. That is unusual for him. He missed 20 games due to injury. His scoring also dipped. Still, being in the top five at 41 is impressive.

4. Victor Wembanyama – San Antonio Spurs

San Antonio Spurs forward Victor Wembanyama (1) stretches before coming back into the game against the Miami Heat during the first half at Kaseya Center. Credit: Jim Rassol-Imagn Images

Victor Wembanyama is already a global star. His unique skills attract a lot of attention. Fans are excited about his future. Being fourth this early shows his huge popularity.

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3. Jalen Brunson – New York Knicks

New York Knicks guard Jalen Brunson (11) reacts after his three point basket against the Boston Celtics in the first quarter at TD Garden. Credit: David Butler II-Imagn Images

Jalen Brunson had a great season. He became the leader of the Knicks. New York fans strongly support him. The team’s top merchandise sales also helped his jersey numbers.

2. Luka Doncic – Los Angeles Lakers

Los Angeles Lakers guard Luka Doncic reacts against the Indiana Pacers in the second half at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Luka Doncic drops from No. 1 to No. 2. He is still one of the most popular players. His performances and move kept fans interested. He and LeBron are the only teammates on this list.

1. Stephen Curry – Golden State Warriors

Golden State Warriors guard Stephen Curry against the Detroit Pistons in at the Chase Center. Credit: Cary Edmondson-Imagn Images

Stephen Curry takes the top spot again. This is his sixth time doing it. He missed many games due to injury. Still, fans bought his jersey the most. His loyalty to one team also makes fans love him more.

Conclusion

This year’s list shows that nothing is constant. Injuries played a big role. Team success also mattered. At the same time, star power still leads the way. Stephen Curry proves that impact goes beyond games played. New names like Cooper Flagg and Cade Cunningham show the future is coming fast.