WTA Enlists Gauff, Osaka to ‘Rally the World’ for Brand Refresh

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA Ventures developed a new logo and slogan—“Rally the World”—to bring greater brand awareness to the tour and its athletes, designed in concert with London-based agencies ChapterX and Nomad Studio. A new linear and …