Who’s Minnesota’s ‘Blanket Lady’? More than a superfan, she was a women’s basketball pioneer

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Mar 22, 2026 - 16:00
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Who’s Minnesota’s ‘Blanket Lady’? More than a superfan, she was a women’s basketball pioneer

Minnesota is in a tough spot. The No. 4 Gophers are down 9 points to No. 13 Green Bay in the first round of the NCAA Tournament.

They hadn’t been to March Madness since 2018. Not only that, but also the Gophers earned a host spot. They should win. But the pressure is mounting.

Luckily for them, the Gophers have something Green Bay doesn’t: Blanket Lady.

During a timeout with 6:01 left in the third quarter, the Blanket Lady begins her ritual. She raises the blanket, decorated with a Minnesota emblem, and she runs, waving the maroon and gold fabric as she goes, up the sideline and down the baseline. As she runs, the crowd cheers, louder and louder until she returns to her seat.

“I was saying in the locker room after the game, that’s probably the loudest it’s been, I think, the whole time I have ever been here,” senior Amaya Battle said. “It was a ton of fun. It was nice to have them rally around us.”

The timeout ends, but the energy hangs in the air. Minnesota responded with a 30-8 run, securing a comeback victory and a spot in the Round of 32 for the first time in eight years.

“I feel like we just won the NCAA Tournament,” the Blanket Lady says the next day.

You can forgive the exaggerated excitement. She’s better known in The Barn by her Blanket Lady persona, but she’s really 81-year-old Elvera “Peps” Neuman. She’s a superfan who has been hyping up Minnesota supporters at home games since 2004. And she’s loved basketball long before the sport loved women back.

Neuman grew up on a farm in Eden Valley, Minn., with a basket attached to the side of her family’s barn. It was put there for her four older brothers, but Neuman took to the sport. She practiced shooting whenever she could, even when she was milking the cows.

“The milkers were supposed to be on the cows for like, three minutes,” she said. “Well, I thought I could go out there to shoot for three minutes. But sometimes it got to be five or 10 minutes. It probably wasn’t easy on the cows, but we got more milk.”

Neuman’s passion couldn’t be contained to her family farm. She wanted to play for her high school, but in the early 1960s, there were no teams for girls around her, and the boys wouldn’t let her play with them.

“Not to brag,” Neuman said with a laugh, “but I was better than most of the boys anyway.”

In an effort to stay close to the game, Neuman joined the pep club, supporting the same boys who refused to play with her. Then, a conversation with her English teacher changed everything. She told Neuman a team of women were coming to Paynesville, a town just 14 miles down the road, to challenge some of the local coaches.

Neuman went to the game and was in awe of the Harlem Chicks, a team of Black players. As soon as she got home, Neuman wrote a letter to the team’s promoter. She wanted to play for the Chicks. Segregation prevented that, so instead, Neuman joined the Texas Cowgirls barnstorming team. From there, her basketball career took off — at least as much as it could for a woman at that time.

Neuman played basketball until she was 44, and even founded her own barnstorming team, called the Arkansas Gems. Each season, Neuman played in around 140 games, traveling from town to town, sometimes driving 400 miles in one day. It was a grind, but it was all Neuman knew. And it was the only way she could play basketball.

“I loved it,” she said. “I absolutely loved it.”

Every time Neuman walked on the court, she put on a show, once scoring 108 points in a game. That kind of vivaciousness doesn’t just go away, not even at 81 years old. Neuman still brings it to the court, only now, she’s on the sidelines.

“I get more attention from being the Blanket Lady than I ever did from playing basketball,” Neuman said. “That might upset some people, to not get the attention, or the money, but I’m just the opposite. I’m pulling for these girls at 200 percent.”

The Blanket Lady tradition started accidentally in 2006. Neuman serves as a caregiver for her friend and former basketball teammate, Vicky Nelson. Because Nelson is in a wheelchair, the duo sits courtside in an accessible seating section. The blanket was a gift from two other Minnesota fans who noticed that Nelson always draped her jacket over her knees in an effort to keep warm during games.

Overcome by the kindness of the gesture, Neuman held up the blanket to the crowd, and when she did, everyone cheered. Ever the showman, Neuman took the cheers and ran with it — literally — up the sideline. The Blanket Lady was born.

Neuman and Nelson haven’t missed a Gophers home game since 2004, when All-America point guard Lindsay Whalen was a senior. They certainly won’t miss Minnesota’s March Madness second-round game Sunday against Ole Miss.

If the energy dwindles, Neuman will be ready.

She paved the way for the current Gophers during her barnstorming days, and she’s still doing everything she can to help them succeed.

“I’ll be there,” she said. “I’ll be there with the blanket and my Gophers gear. I love this team.”

This article originally appeared in The Athletic.

Minnesota Golden Gophers, Women's College Basketball, Culture

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