Tiger Woods’ Sun Day Red has a golden opportunity after Justin Thomas apparel development
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The PGA Tour apparel market may be about to shift again.
Justin Thomas appears to have split from Greyson after viewers noticed the absence of the brand’s wolf logo during his recent TGL appearance.
At the same time, Tommy Fleetwood’s long association with Nike has ended, leaving two high-profile names potentially available.
For Tiger Woods’ Sun Day Red, this feels like a moment that could define the brand’s trajectory.
Justin Thomas uncertainty gives Sun Day Red a major opening
Thomas has been a Greyson ambassador since 2022, but when he returned to action in Atlanta Drive’s TGL win over Rory McIlroy’s Boston Common, he wore a plain white polo.
His other sponsors, Lineage and Energy Transfer, were visible. Greyson was not.
The absence strongly suggests his contract expired recently, and no renewal has yet been agreed.
At 32, Thomas remains one of the most recognizable American players on the PGA Tour.
A two-time major champion and former FedEx Cup winner, he is returning from back surgery and set to tee it up at the Arnold Palmer Invitational.
For Sun Day Red, signing Thomas would be transformative. The brand launched with significant fanfare in 2024 and, as of February 2025, PGA Tour rookie Karl Vilips was announced as its first official brand ambassador.
Vilips is promising, but Thomas would represent something else entirely: proven elite pedigree.
Sun Day Red still carries the perception of being “Tiger’s brand.” Bringing in a player of Thomas’ stature would immediately elevate it into a genuine competitor in the performance apparel space.
Tommy Fleetwood could make it a global statement
Fleetwood’s split from Nike may present an even more intriguing opportunity.
The Ryder Cup star has been rotating various outfits this season and, unlike Thomas, does not wear sponsor logos on his clothing. That gives him flexibility and gives brands creative scope.
Fleetwood’s global appeal, especially in Europe, would extend Sun Day Red’s reach far beyond the American market. He is stylish, marketable, and consistently visible on leaderboards.
With Nike’s presence on Tour shrinking and several stars now exploring new partnerships, the apparel landscape is shifting.
If Sun Day Red wants to be viewed as more than a legacy project tied to Woods, this is the time to act. Elite free agents rarely align like this.
If Tiger’s brand is serious about becoming a long-term force, signing Thomas, Fleetwood, or both would send a powerful message.
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