Bills' Josh Allen on WRs Josh Palmer, Keon Coleman ahead of 2025

The Buffalo Bills and general manager Brandon Beane continue to lean into the "everybody eats" offensive approach that was introduced by offensive coordinator Joe Brady and unveiled in the 2024 season.

The philosophy led to quarterback Josh Allen playing the cleanest football of his career, and it was impressive enough to be named NFL MVP despite his statistics taking a dip from previous years.

The concept doesn't mean that the team has stopped trying to add premier talent at the wide receiver position, despite last offseason's trade of Stefon Diggs to the Houston Texans.

Last year, the Bills spent high draft capital (No. 33 overall) on Florida State receiver Keon Coleman, and this offseason, one of their top-end signings was former LA Chargers receiver Joshua Palmer (3 years, $36 million).

The two each bring a different flavor to the offense, as Beane continues to provide Allen and Brady with plenty of different skillsets to work with.

Both have a little something to prove in 2025.

For Coleman, he had an impressive stretch of play last year in his rookie season (64.2 ypg from Week 3 through 7), but his production declined after a nagging injury that popped up in Week 8. He's looking to be more reliable for Allen across the entire season next year.

"He wants to be better," Allen said about Coleman at April's voluntary workouts. "He sent me a couple long texts of wanting to be better, and we're going to work extremely hard to try to get on the same page."

"He's got so much ability," Allen continued. "He's so athletic... he's already put on some weight and he's gotten a little bit stronger, so I'm excited to see his progression."

Much like Allen is excited to see the development of Coleman, he's also excited to throw the ball to the veteran Palmer this upcoming year.

"Excited to get to throw with [Palmer]... very fluid in his routes, creates a lot of separation and there's a lot of advanced stats that show that," Allen said in April. "[Palmer] is a Toronto kid, too, so I know he's got a big following here... Just being around him, [Palmer] has got a great personality and will fit into the wide receiver room great."

The 22-year-old Coleman and 25-year-old Palmer play a different style, with Coleman being more physical and Palmer more nuanced, and they'll join a WR room that will feature a handful of veterans, including Khalil Shakir, Curtis Samuel, and Elijah Moore who was recently signed following the draft.

They may not have a dominant outside WR1 like a prototypical AJ Brown or Justin Jefferson, but the Bills have enough depth and quality at the position to make a serious Super Bowl run, especially if Coleman takes another step and Palmer gets integrated with Allen quickly.

This article originally appeared on Bills Wire: Bills' Josh Allen on WRs Josh Palmer, Keon Coleman ahead of 2025